L’innovation est un incroyable moteur de croissance. Pourtant, par ces temps de crise, un pan entier de « l‘économie de l’innovation » en France semble avoir été oublié : les services numériques, un secteur qui englobe une grande variété d’activités, allant des réseaux sociaux en ligne et du marketing sur les téléphones portables, jusqu’aux technologies d’affichage électroniques, de la [...]
Archive for November, 2009
Pendant la crise, n’oublions pas l’économie numérique
Posted in Digital economy, Digital futures, Digital technologies, tagged dailymotion, economie numerique, innovation en france, linkfluence, pearltrees, total immersion on 30 November 2009 | 2 Comments »
Art as a source of inspiration for ad agencies (part two)
Posted in Advertising business, Lateral thinking, Physical and digital, tagged art & advertising, brand experience, Laurent Grasso, Nomiya, palais de tokyo, Pascal Grasso, source of inspiration, unique experience on 27 November 2009 | Leave a Comment »
After the hotel Everland, here is another unique and unbelievable experience some of you could enjoy soon. Once again, this project is located on the roof of Le Palais de Tokyo museum in Paris. But instead of a hotel room, it is an exclusive restaurant. Nomiya is an art installation conceived by Laurent Grasso with [...]
Art as a source of inspiration for ad agencies (part one)
Posted in Advertising business, Lateral thinking, tagged art and advertising, b/l, brand experience, digital and physical, digital versus physical, hotel everland, palais de tokyo, source of inspiration on 18 November 2009 | Leave a Comment »
Clients often ask agencies to come up with distinctive ideas for exclusive brand experiences, original engagement solutions with consumers. Take a look at what two artists did last year in Paris. Out of the blue, Sabina Lang and Daniel Baumann (better known by their abbreviation L/B) have managed to create an amazing artistic project with their Hotel Everland. [...]
Will digital agencies collapse?
Posted in Advertising business, tagged advertising agencies, digital hotshops, integrated approach, integration, john gapper, media neutral, pure players on 13 November 2009 | Leave a Comment »
Suffice to say that, with the advent of digital, “traditional” agencies have had to re-invent themselves, to change, to innovate. The real difficulty has not been to develop digital capabilities, but to integrate them in the overall offering. On the one hand, there is the fast-moving, project-based, technology-led, disruptive and full of surprise digital activity. [...]
